TGT Oilfield Services, the leader in through-barrier diagnostic systems for the oilfield, has announced the appointment of Ken Feather as its chief marketing officer.
Based in TGT’s global headquarters in Dubai, marketing and brand expert Feather will lead the company’s strategic initiatives for new products and brand development while reinforcing the company’s position as a leader in well and reservoir diagnostics. He will report directly to TGT’s chief executive officer, Mohamed Hegazi.
“I am really excited about Ken joining our management team,” said Hegazi. “He brings 30 years of extensive oilfield experience in sectors that align perfectly with our product portfolio. His track-record in launching oilfield technology and geoscience products, coupled with a deep knowledge of our market will bring valuable strategic and industry insights to our team.
“Ken has grown market share and brand recognition at some of the most notable oilfield technology companies, including Schlumberger and Archer, and he possesses the ideal mix of experience and expertise to help propel our business forward. His proven expertise in market strategy, brand positioning and communications will be pivotal to us as we continue to innovate new services, expand our global footprint and evolve our brand.”
Commenting on his appointment, Feather said, “TGT is respected as a pioneer in well and reservoir diagnostic systems and has built an impressive array of powerful brand ingredients. The company has its own research, engineering and manufacturing facility, and some of the world’s leading scientists and specialists in using heat, acoustic and electromagnetic energy to assess well and reservoir dynamics.
“The company’s products and technology are highly-valued by its customers and there are more innovations on the horizon, reflecting the company’s drive to solve industry challenges and attract many new customers. This combination of factors is a ‘marketers’ dream, so I’m thrilled to be joining the TGT team at such an exciting time.”
Prior to TGT, Ken headed up his own company, Spinnaker Marketing, helping ambitious technology ventures in the energy sector become category leaders. Previous positions included vice president of marketing with well integrity and intervention technology specialist Archer where he launched several disruptive technology brands and an award-winning corporate rebrand. At Schlumberger, Ken progressed from field engineer and geoscientist to several highly-regarded marketing roles across a variety of business units, earning his reputation as a marketing and sales specialist in the oil industry’s largest technology-led service company.
Born in Liverpool, UK, Ken is a chartered engineer and a fellow of the UK’s Chartered Institute of Marketing. He graduated from the University of Salford, UK, with a First Class Honours degree in Electrical and Electronic Engineering.
TGT operates globally in almost 30 countries, including in Europe, North America, Africa, Middle East, and Asia Pacific.